NEWS

October 15, 2024
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September 16, 2024
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August 1, 2024
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July 1, 2024
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June 7, 2024
Japan Post "The Post Office is up to the challenge"
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CD + C Koji Nozawa(HAKUHODO CABIN)

Pl Tomoya Suzuki

AE Shingo Funayama  Hiroaki Akiyama  Shuhei Nishi  Hayata Ito

Pr Hiroyuki Yamada

Pr Sen Takeuchi(CHAMILA)

PM Shinoda Satomi

Dir Yusuke Iwasaki(OND°)

Cam Tsutomu Umezawa

ART Shiho Ohnuma

Coordinator Hiro Kuni(mellow)  Koichiro Yamaguchi(SANCOK)

Mixer Shosuke Asada(1991)

Cast Otsuhata  Tomoki Kimura  Tea-Tea Hasegawa  Maina Chisa

Production AOI Pro.

Agency Hakuhodo Inc.

May 7, 2024
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April 16, 2024
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April 12, 2024
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February 15, 2024
「FUJI UNI」
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January 9, 2024
PERFECT DIARY 「STUDIO ANYWHERE」
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December 15, 2023
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November 1, 2023
"31 years later, same place as in 1992" KOSUKE TSUMURA × LAVENHAM + ELIMINATOR
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Kosuke Tsumura's 1992 coat with the concept of "FINAL HOME" has been revived for the first time in 31 years. 31 years ago, the same place was beautifully developed and the KABUKICHO TOWER in Shinjuku was built. The same place as 31 years ago was beautifully developed and Shinjuku KABUKICHO TOWER was built, but there were still many garbage, crows, drunks, street dwellers, etc. I remember thinking while shooting that the impression and atmosphere of a city is created by the people living there. FINAL HOME" is a wear that survives in the city.

"31 years later, same place as in 1992 "KOSUKE TSUMURA × LAVENHAM + ELIMINATOR‍

P Tsutomu Umezawa
Model Yusuke Oshiba (bNm)
ST ELIMINATOR
ART Kenji Endo
Production ELIMINATOR

October 3, 2023
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September 14, 2023
COMMERCIAL PHOTO 2023/10 "Five Photographers Capture the ~Takamine Nadeshiko~" Participated as a Photographer.
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COMMERCIAL PHOTO 2023/10 "Five Photographers Capture the ~Takamine Nadeshiko~" Participated as a Photographer.

September 5, 2023
COMMERCIAL PHOTO 2023/10 "Five Photographers Capture the ~Takamine Nadeshiko~" Participated as a Photographer.
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COMMERCIAL PHOTO 2023/10 "Five Photographers Capture the ~Takamine Nadeshiko~" Participated as a Photographer.

Five Photographers Capture the ~Takamine Nadeshiko~

Akiko Isobe x Momoko Hashimoto

Koji Sato x Mikuru Hoshitani

Tsutomu Umezawa x Himeri Momiyama

Atsushi Yagi x Erisa Higashiyama

Yuri Hanamori x Momona Matsumoto

July 7, 2023
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June 30, 2023
I was in charge of the test shooter for Lomo's new film Lomo Chrome Color '92.
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I was in charge of the test shooter for Lomo's new film Lomo Chrome Color '92.

May 2, 2023
DAINIHON JOCHUGIKU"Kinchol Video for young people"
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DAINIHON JOCHUGIKU"Kinchol Video for young people" I was in charge of the filming of the commercial, which made full use of AI to create the backgrounds and other aspects of the world, and was the first attempt in the history of commercials to materialize and film costumes created by AI.

CD + C + PL Masayoshi Furukawa

C + PL Takahisa Naokawa

AD + PL Kyohey Myoga

PL Tomoki Kobori

Pr Hiroyuki Ishikawa

PM Tsugumi Shiba

Dir Cezan Iseda

Cam Tsutomu Umezawa

L Yuki Maeshima

ST Mayako Shigeta

HM KOUTA

Model Ryoma Tanaka  Naho Miyamori

Post Production EDP graphic works Co.,Ltd.  image studio 109

EDIT + CG Director Shoi Okuda

Music MELODY PUNCH

Music Pr Toru Midorikawa

CG Director Kouki Sato  Shion Takahashi

MA Takaki Kato

SE Masumi Takino

Production HARUKIKAKU TOKYO CO.,LTD

Agency DENTSU INC.

April 11, 2023
I was in charge of "saika" photography.
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I was in charge of shooting key visuals for a new brand "saika". The candles will be made from flowers discarded by florists (called loss flowers). A candle that bounces! and the visual is a perfect start to spring. Below is from the concept.

It is said that the amount of "lost flowers" that are discarded due to unsold, cancelled, or out of specification is three times the amount of food loss. saika is involved in the upcycling of lost flowers in the hope of saving them and protecting the global environment in the future, even if only a little. We are a little more environmentally conscious than usual, and enjoy a single flower for a long time. We propose sustainable flowers that will give you a little more of an uplift than usual.

C Mari Seki
AD Tsutomu Umezawa
P Tsutomu Umezawa

February 15, 2023
IRIS OHYAMA "DAIRY FIT MASK / Be-Fit MASK"
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IRIS OHYAMA "DAIRY FIT MASK / Be-Fit MASK"I was in charge of photography for the snapshot project. I took pictures of everyday life, something good! I aimed to create modest photos that would make people think, "What a great idea!

CD Ryosuke Maeda

AD Akiko Oodate

PM Hikaru Inoue

P Tsutomu Umezawa

Model Masako Rosales Endo  Rina Ishii  Konan  Haruka Seto  Nozomi Maeda

Agency FUSION INC

January 1, 2023
Thank you and year-end greetings
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Thank you very much for your continued support.

Thank you very much for your continued support this year,

and we will be closed from 2022.12.29 (Thu) ~2023.1.3 (Tue).

Please contact us at honda@umezawatsutomu.com or 080 4379 1168 if you are in a hurry.

December 15, 2022
Panasonic "#Each Centaku" project
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For the Panasonic washing machine "#Measai no Sentaku" series, with the cooperation of the members of the rock band [Alexandros], each lifestyle was interviewed and photographed to recreate their daily life with a Panasonic washing machine that is actually used by the members.

CD Naoto Kawakami

AD Kengo Aoki

P Tsutomu Umezawa

Pr Tsuyoshi Onozaki

PM Yuka Sakurai

D Kai Kawanishi

Model [Alexandros] Yohei Kawakami Hiroyuki Isobe  Masaki Shirai  Ibu Riado

Production TAIYO KIKAKU Co., Ltd.

Agency DENTSU INC.

November 15, 2022
Panasonic "#Each Centaku" project
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[Alexandros] Yohei Kawakami

October 12, 2022
I was in charge of the photography for HYPONEX "The Earth Thank You!"
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I was in charge of shooting the TV commercial "Thank you for the earth!"Panther Ogata appears in the costume of "Earth's messenger". To express our gratitude to everyone who enjoys eco-friendly vegetable gardens using Hyponex, we repeatedly say “thank you”.

CD Yasuhiro Okamura(xpd)

AD Keisuke Osaka(xpd)

D Satoko Iwai(xpd)

Pr Masataka Saito Nobuyuki Hoshi (xpd)

PM Kyoko Arai(xpd)

PA Yui Moriya(xpd)

Dir Yohei Ishida

Cam Tsutomu Umezawa

L Yuki Maeshima

ART Yasuhide Kobayashi(Beard)

HM Ayako Shimotake

ST Momomi Kanda

Music Koichi Nakajima(Nakajima Music Room)

Mixer Johji Kita(IMAGICA Lab.)

Offline Shun Saito (ssense)

Online Makoto Hoashi

Model Ppanther Ogata  Wakaba Nagai

Production xpd Inc.

September 15, 2022
I contributed the photo for "tarikihongwan.net"
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I contribute photos to "altruism.net" operated by Nishi Honganji Temple, Kyoto, Japan. Wise men of old and new, from Shiki Masaoka to Brad Pitt, a combination of words and photos.

August 10, 2022
DAIHATSU "CANBUS STRIPES CANBUS LOOK BOOK"
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CANBUS STRIPES "CANBUS LOOK BOOK" YouTubers Sowanawan, Makochi, and Momochi coordinate 8-color fashion.

P Tsutomu Umezawa

ST Hiromi Kawai

HM Ena Ooyama

Model Sowanawan   Makochi   Momochi

July 15, 2022
"CANBUS STRIPES CANBUS LOOK BOOK"
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"CANBUS STRIPES CANBUS LOOK BOOK"

PL Sakura Yamamoto

AD Shinnosuke Isogai

PL Kaori Hori

D Megumi Uehara

Cam Tsutomu Umezawa

L Kayoko Meakawa

ST Hiromi Kawai

HM Ena Ooyama

June 17, 2022
"WOWBLE"
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Woodenizing the living space. The second product is the "WOWBLE" office table. The good smell of Japanese solid cedar wood, and even if it gets dirty, it can be used beautifully for a long time if the surface is scraped again. It is precisely at times like these that you want warmth in your office.


Green Digital & Innovation Co. Genya Ishikawa
CD + C Gen Kogusuri
AD Kazuya Iwanaga
P Tsutomu Umezawa
L Maki Tsukayama

#1 "WOOBO"

https://kijinwood.com/products/woobo

#2 "WOWBLE"

https://kijinwood.com/products/wowble

April 25, 2022
"FAMILY’S BOSS" was filmed.
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"FAMILY’S BOSS" was filmed.I shot it on 16mm film like a scene from a movie.

CD Shinpei Mizumoto

PL Taiga Iwata

AD Shunichiro Saito

Dir Cezan Iseda

Cam Tsutomu Umezawa

Pr Hidehiko Ikemiya  Hideto Wako

PM Yuji Hirano

Production GEEK PICTURES INC.

Agency DENTSU INC.

March 31, 2022
SHISEIDO Senka "Mai Shiraishi" was photographed.
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Shiraishi and Maiko Kanofuji. An active maiko tried the makeup remover.

SHISEIDO "Mai Shiraishi with a woman who is particular about how her makeup falls off." Maiko Edition

HM Teruaki Shinjo

HM Yuki Nishimori

Pr Shigeru Oofuruton  Tomoe Urai  Yuka Kimura  Kengo Shiba

CD Akira Yao  Kenta Nakagawa

PL + C Kyoko Nukui  Akari Kamata

AD Akihiro Negishi

PL Jun Fujita  Lumi Eguchi

Pr Takafumi Arimitsu  Miyuki Ikeda

Pr Akifumi Obara

PM Hiroki Mizukami  Hei Ting Lau

Dir Cezan Iseda(GLASSLOFT)

Assistant Dir Takeshige Hashimoto(HIGHFIVE)

Cam Tsutomu Umezawa

DIT Ryogo Tachiwada(Chapters Film inc.)

L Kayoko Maekawa

Assistant L Tatsufumi Shimada

ART Mayumi Okamoto

Cas Shigeki Mori(Proceed)

ST Mayumi Ando (Super Continental)

Kimono dressing Kaori Yakushiji

Offline Tatsuo Izumi (Cutback inc.)

Online: Nagahisa Tokunaga

Music Takashi Hara (dadab)

Mixer Yoshihito Yoshikawa

Colorist Yoshiro Kamei (SONY PCL)

Model Mai Shiraishi Kanofuji

Production Dentsu Creative Cube Inc.

Agency DENTSU INC.

February 15, 2022
Universal Studios Japan "Attention, students! Come on, Uni-spring!" was filmed.
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Universal Studios Japan "Students! Come on, Uni-Hun! I was in charge of the graphic and commercial shooting. This is the 4th in the series featuring current high school students.

CD Rei Hanada

CP Yasuaki Nakagawa

C Asuka Tahara

PL Kazuya Kodani

AD Kaede Sasaki

Dir Masahiko Nomura

Cam Tsutomu Umezawa

Pr Hiroshi Kinugasa

Casting Kojin Nakano

Model Karen Ishikawa  Maru Hinata  Minami Otsuka  Cocoro Ebino  Akari Ohashi

Music FOMARE

Production DANCE NOT ACT inc.

Agency DENTSU INC.

October 19, 2021
Panasonic×Kao "#SENTAKU" Project
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I was in charge of the graphic photography for the Panasonic x Kao "#Centaku" project. October 19th is the "Enjoy Laundry Day", and this is a joint project launched to encourage people to enjoy and feel the joy of doing laundry, one of the daily chores. The following is from the official website

What is "Enjoy Laundry Day" on October 19?

October is a good month for "laundry day" with clear autumn skies during the day, both in terms of temperature and humidity. It is also a time when many dirty things come out due to sports festivals, cultural festivals, and the holiday season, and at the same time, there are more things to wash with new washing machines and detergents. We wanted to use this "laundry day" as an opportunity to conduct educational activities to encourage people to enjoy doing laundry. In order to make it a day when people can actively enjoy doing laundry, rather than just reducing the amount of housework, we established October 19th (1000 Sen 19 Toku) as a commemorative day.

CD Naoto Kawakami

AD Kengo Aoki

P Tsutomu Umezawa

Pr Tsuyoshi Onozaki

Pr Shota Kusayanagi

PM Yuka Sakurai

D Kai Kawanishi

Model Mii

Production TAIYO KIKAKU Co., Ltd.

Agency DENTSU INC.

October 15, 2021
info "We have a new manager."
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We have a new manager.

As a result, we will be changing our contact information to the new manager's address.
If you have any questions, please contact us using the CONTACT form or the following address.

+81 80 4379 1168
honda@umezawatsutomu.com

Manager : Miki Honda

September 20, 2021
Hinatazaka46 5th "You're the only one who can win" smash. I filmed it.
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I was in charge of the filming of the Hyuga-zaka46 5th "Kimi shika Katan" smash. movie, which is a new and vertical music video that can only be seen on the smash. app released by SHOWROOM. The members are close! The members are close!

Pr Hiroto Hashimoto

PL Sota Osawa

Dir Yu Sanbonsuga

Cam Tsutomu Umezawa

CamB Kazeho Oshima

L Maki Tsukayama

LA Kota Sanshi

Art Chisumi Hasegawa

ED Daisuke Endo

TC Sota Ito

Pr Tsutomu Okutomi

PM Ayaka Seki

Production THINGMEDIA Inc.

https://smash-media.jp/channels/163

September 18, 2021
LOMOGRAPHY Lomo Magazine "#itgirlie x Koyama Momo photo exhibition."
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JBL "Music is Power" was introduced in Lomo Magazine which is serialized in LOMOGRAPHY JAPAN. "#itgirlie x Koyama Momo photo exhibition." was introduced in Lomo Magazine.

The "it girl" is a term used to describe women who have become celebrities. These women have an aura and charm that cannot be described in words. #ItGirly is a collection of warm film photography that captures the daily lives of these charismatic influencers. In this issue, we introduce photos taken with Diana F+, Simple Use Film Camera and Lomography film.

https://www.lomography.jp/magazine/347189-koyama-momo-itgirlie-lomography-photo-exhibition

September 15, 2021
Exhibition "#itgirlie" event to celebrate the new publication OPEN STUDIO
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The zine series "#itgirlie" captures the daily lives of influencers. Photographer Tsutomu Umezawa and director Cezan Iseda have been working on this photo collection. A pop-up exhibition will be held for the release of the latest edition. In addition to pre-sales of the zine, we will also be selling original T-shirts, hats and slippers, as well as Lomography cameras.

Exhibition "#itgirlie" new publication commemoration event

Session: September 18th (Sat) -September 26th (Sun)

Venue: OPEN STUDIO (FREAK ’S STORE Shibuya gallery)

1-13-1 Jinnan, Shibuya-ku, Tokyo 150-0041

TEL 03-6415-7728 HOURS 12: 00-20: 00

For more information, click here.

https://bit.ly/3hkKdKG

August 25, 2021
ZINE「#itgirlie #9 Koyama Momo」
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#itgirlie #9 Koyama Momo

2021 September Release

225mm x 300mm/ Color/ 20page/ 1500yen

Photo Tsutomu Umezawa
Plan Cezan Iseda  Ryunosuke Komatsu
Tittle Design Daijiro Ohara

ONLINESTORE

https://itgirlie.theshop.jp/items/51845010

May 15, 2021
LOMOGRAPHY Lomo Magazine JBL "Music is power. We were introduced to you."
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JBL "Music is Power" was introduced in Lomo Magazine which is serialized in LOMOGRAPHY JAPAN. JBL's "Music is Power" was introduced in Lomo Magazine.

Lomography Color Negative film was used in the advertising shoot for JBL Portable Speakers!

https://www.lomography.jp/magazine/346053-lomography-jbl-tsutomu-umezawa-colour-negative-film-35mm

May 1, 2021
JBL "Music is power." was filmed.
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I photographed four influencers for JBL's portable speaker campaign "Music is Power. We photographed four influencers for the campaign, a snapshot advertisement shot on 35mm film.


CD Hiroaki Taki

AD Chihiro Takigami

D Seri Ogasawara

Pr Tsugiaki Tohma

P Tsutomu Umezawa

ST Ai Suganuma Hisataka Takezaki Kana Watanabe Mei Nakai
HM Kujimegumi Sugai Ksuke Moriya

Model eill  shigekix  Ai niina  Runy Nose

Production TCJ

Agency BBDO JAPAN

April 6, 2021
"What if Ichiro was the president !?" by SMBC Nikko Securities GR shooting.
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"What if Ichiro was the president !?" by SMBC I was in charge of graphic photography. This is the third in the series, following the last one "Ichiro-sensei". Ichiro's inspiring words are a must-see.

CD Shota Kojima

AD Sayo Noda

PL Kairi Ogiwara, Minori Nakada

P Tsutomu Umezawa

Pr Shunji Aso, Makoto Nishino, Yusuke Mikata

PM Tomoki Obata

Art Masahiro Okajima, Yasuaki Kaneko

ST Kinue Horikoshi

HM Yohji Fujiwara

Model Ichiro

Production TOHOKUSHINSHA FILM CORPORATION

Agency Hakuhodo Inc.

"What if Ichiro was the president !?" by SMBC

https://www.smbcnikko.co.jp/ichiro-syacho/index.html

March 18, 2021
"Kanako Momota"
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I photographed the legend "Natsuko Momota" with a large format camera. We used the pre-release Polaroid "LOMOGRAFLOK" to make the shoot fun.

P Tsutomu Umezawa

ST Shihomi Seki

HM Chie(KIND)

Model Kanako Momota

EDIT Shinya Hachiohji

March 4, 2021
Universal Studios Japan "Attention, students! Come on, Uni-spring!" was filmed.
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Universal Studios Japan "Students! Come on, Uni-Hun! I was in charge of the graphic and commercial shooting. This is the third in the series featuring current high school students. This time, the models were three popular members of Pop Teen and Seventeen magazines.I took this photo with a 28mm compact camera in a snapshot mood.

Common

CD Rei Hanada

CP Yasuaki Nakagawa

C Asuka Tahara

PL Kazuya Kodani

AD Kaede Sasaki 

Casting Kojin Nakano

Model Riko  Akita Shiori  Nagase Riko

Agency DENTSU INC.

CM

Dir Masahiko Nomura

Cam Tsutomu Umezawa

PM Kenichiro Shimada

Production Director Nao Nishizawa

Music KALMA

Production Toei Commercial Film Co.,Ltd.

GR

P Tsutomu Umezawa

Pr Yusuke Kano

Production OSAKA SENDEN KENKYUSHO.CO.,LTD.

January 15, 2021
COMMERCIAL PHOTO 2021/2 "MONTHLY ADVERTISING" Participated as a selector.
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I served as a selector for the February issue of Commercial Photo's "MONTHLY ADVERTISING. I was wondering what the selection process would be like, given that we had to refrain from placing graphic advertisements due to the Corona disaster. I selected the graphic for "Iichiko". The beauty of the photo stands out because it is now.

Selector :

Tsutomu Umezawa  Takashi Tomita  Gen Kogusuri

Genkosha COMMERCIAL PHOTO 2021/2 Price: 1,600 yen + tax

http://www.genkosha.co.jp/cp/backnumber/4665.html

January 15, 2021
COMMERCIAL PHOTO 2021/2 "Photographers' 2020 Activity Report" Interview.
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I was given the opportunity to talk about what I felt and thought about 2020. Thanks to editor Samejima, I was able to speak too honestly during the interview.

〜The February issue of Commercial Photo "Photographer's 2020 Activity Report〜
Due to the new coronavirus, 2020 is a year unlike any other that we have experienced. For Misan the photographer, too, the impact has been profound and the outlook for the future difficult. In this special feature, "2020 Photographers' Activity Report," we introduce 36 photographers who have taken advantage of this difficult time to improve their shadow environment, focus on their work, launch new projects, and engage in a variety of other activities driven by their creative spirit. I'm looking forward to seeing what you all do in 2021!


Atsushi Yagi/Orie Ichihashi/Jun Imajo/Norihiko Okimura/Yoshihiko Ueda/Kazuhiro Sekine
Tomohisa Kinoshita/Rikiya Nakamura/Akio Tomari/Akiko Tsunoda/Hiro
Akihiko Nagumo/Shohei Takenaka/Ryohei Sato , Yasuyuki Akiba , Kazuki Takano/Tsukao
Tsutomu Umezawa/Nobuto Osakabe/Masayuki Hayashi/Tatsushi Yuasa/Hayato Iki/Shohei Shoji
Makoto Nakamori/Masanori Ikeda/Naohiko Hoshino/Gentaro Ishizuka/Yumiko Inoue
Kousuke Matsuki/Hidekazu Maiyama/Kenichi Muramatsu/Shinya Sato/Tenten/Satoru Takayanagi
Takeshi Shinto/Koji Ueda/Shuichi Tsunoda

Genkosha COMMERCIAL PHOTO 2021/2 Price: 1,600 yen + tax

http://www.genkosha.co.jp/cp/backnumber/4665.html

January 1, 2021
LOMOGRAPHY “LOMOGRAFLOK” Interview.
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LomoGraflok - The world’s first Instant Back for 4×5 cameras using Fujifilm Instax Wide film! This is a long-awaited addition to the large format photographer’s toolkit, developed with large format professionals. You can now achieve stunning details and shallow depth of field using instant film! Preorder the #LomoGraflok today and save 10%. Estimated Shipping April 2021. For more information, please visit the Lomography Japan online store

First impressions of LOMOGRAFLOK 4×5 INSTANT BACK: Photographer Tsutomu Umezawa

https://fb.watch/3wFMABigze/

November 15, 2020
COMMERCIAL PHOTO 2020/12 Mori Building "Living in TOKYO." has been published.
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Mori Building's "Living in TOKYO." was selected for "PICK UP" in the December issue of Commercial Photo. was selected for "PICK UP" in the December issue of Commercial Photo. Mr. Ryosuke Miyashita, art director, comments on the process of creation.

CD + C Muneyuki Fujimoto

CD Kaoru Sugano

AD Ryosuke Miyashita

D Reiko Tamura

Pr Ryo Ikeda

PM Taiki Nishimura, Haruka Tanji, Shin Kato

Production P.I.C.S. Co., Ltd.

Agency DENTSU INC.

Photographers

Tsutomu Umezawa, Yuji Inagaki, Mayuko Sato

Takeshi Takagi, Chikashi Kasai, Shingo Wakagi, Ryohei Takanashi

Genkosha COMMERCIAL PHOTO 2020/12 Price: 1,600 yen + tax

http://www.genkosha.co.jp/cp/backnumber/4606.html